About All That Is Cool

Elevated Reviews. Uncompromising Quality.

Street view of Temma Curry restaurant in Minamiaoyama, Tokyo at night with warm lighting

All That Is Cool

At All That Is Cool, we believe luxury isn’t just about price—it’s about craftsmanship, experience, and whether something is truly worth the splurge.

We’re not here to hype up every trending product or chase affiliate clicks.
All That Is Cool is built on the idea that quality matters—and so does your time. We believe in elevated living with intention: thoughtful purchases, smart indulgences, and experiences that stay with you.
Everything we feature is selected, tested, and reviewed with a discerning eye and an uncompromising standard for quality.
We’re picky on purpose. Our reviews are honest, editorial, and rooted in a simple question:
“Is it worth the splurge?”
If it is, you’ll hear about it here.

  • Honest, in-depth reviews — No fluff, no overhype. Just real insights grounded in experience.
  • Curated excellence — We don’t cover everything. Only the most compelling, thoughtful, or beautifully made make the cut.
  • Smart indulgence — Whether it’s a $12 chocolate bar or a weekend at a boutique hotel, we focus on value through quality—not status alone.
  • Luxury with substance — We celebrate the story behind what we review—the detail, the craftsmanship, the purpose behind the price.

And when something doesn’t live up to its promise? We’ll tell you that too. Because discerning taste isn’t just about recognizing what’s great—it’s about knowing when something isn’t.

We’re not a catalogue.
We’re not chasing trends.
We’re not here to praise every expensive thing for the sake of it.
All That Is Cool offers a curated editorial experience rooted in taste, quality, and thoughtful critique. We’re not afraid to say something didn’t impress us, because trust is everything—and in a world full of hype, authenticity stands out.
You won’t find filler here. Just honest reviews, meaningful comparisons, and recommendations that respect your time, your money, and your taste.

Welcome to All That Is Cool

If you appreciate craftsmanship, quiet luxury, and experiences that feel truly special, you’re in the right place.
This is your guide to indulgence done right.
Thanks for joining us—let’s discover what’s truly worth it.